This week was the re-opening of Puma on Carnaby Street. The huge west London space has been home to the German brand a while now, and since the re-furb it’s all kinds of cool.
Puma needs little introduction from me. It’s an international brand that was founded in Germany in 1948, and came to the UK in Shortly after. They’ve got past form, too – the collab with Alexander McQueen was mega.
The brand’s had some pretty cool campaigns of late – the Rihana Fenty collection is on sale now, and Cara Delevigne is the face (and body) of the new Do You campaign, which is aimed at female empowerment. And she got to play with an actual baby Puma. Goals.
The party was super urban – a DJ was on an elevated platform and they served cheat-day food like pulled pork and burgers.
I went on my own, but as often happens at these things ended up running into some friends – the lovely Emily (@StyleLobster) who is coming with me to Cyprus at the end of the month was there with the Collyer Twins, and everyone was wearing Puma so it sort of felt like a massive hashtag fit fam.