Yesterday, I went to the launch of the latest fragrance by Victor and Rolf, Flowetbomb Bloom edt. You’re probably familiar with its pre-desessors – Flowerbomb was the IT fragrance when I was 16, and has enjoyed an arguably cult following ever since.
We arrived in Debenhams HQ and were greeted by the most blogger-friendly space I’ve ever seen. White surfaces (lots of them), bright cool lighting, and lots of copper and marble. Proper insta-room.
We grabbed snacks (little moons mochi ice cream, all coloured co-ordinated to our activity) and champagne, then chose places around the central table. A sparkling white table covered in pastel-coloured scissors and paper flowers, I might add. Plus an array of fragrance. Obv.
Turns out, we were making Origami paper flowers. We were lead by a lovely man who has a whole business creating paper flowers. He said his biggest market is husbands buying flowers for their first anniversary – apparently they often re-created the wedding bouquet. How cute is that.
Once we’d made a bunch (ok, I actually made a disaster, so thieved some of Emily’s flowers. Soz), we sprayed the new Flowerbomb Bloom onto the petals. The new scent is more powerful than the original, with concentrated florals, hints of the orient, and some lightly sparkling notes. Although Flowerbomb Bloom retains the signature addictive musky base, Bloom is really fresh and not overly girly – which is a nice contrast to the pink packaging.
Debenhams’ flagship London store on Oxford Street offers engravings on Viktor&Rolf purchases – visit the website for more details.